VIRTUAL MOVIE TOUR CASE STUDY

As part of Paramount Hungary’s 10th-anniversary campaign, we came up with a bold idea: we got people out of their armchairs and organized an outdoor event for them. From March 4 to 28, 2024, we transformed the capital into a free virtual film tour.

As part of the event, anyone could discover the stories behind the Paramount classics filmed in Budapest at any time by scanning the QR codes posted around the city. For example, the locations where Arnold Schwarzenegger visited in the Buda Castle District, or where Tom Cruise appeared near Keleti Railway Station.